In 1915 an energetic young American, George Alan Bond, established a company in Sydney to import a range of women's hosiery and gloves. Two years later he began manufacturing hosiery in a small factory in Redfern and the following year he purchased a factory in Camperdown and began to manufacture underwear. Men's cotton athletic singlets were one of Bonds' original products, the trademark being registered in 1920. By 1923 George Bond was growing the cotton and spinning, dyeing and weaving the fabric to make Bonds underwear. In 1928 George Bond supplied Charles Kingsford-Smith and Charles Ulm with Bonds athletic singlets and woollen underwear for their first historic flight across the Pacific and incorporated their letter of thanks in his advertisements. In 1938 Bonds requested its advertising agency, J. Walter Thompson to develop a campaign for men's athletic singlets and creative directors Ted Moloney and Sid Miller came up with the idea of Chesty Bond, loosely based on Popeye the cartoon character. The trademark, "Chesty Bond' was registered the same year. The first cartoon, Aussie history, appeared in 1939 starring various muscular heroes in athletic singlets. It was not until the last of these in December 1939 that the image of chesty as we know him appeared. At the beginning of 1940 the Chesty Bond cartoon strip started in the sun three times a week. Chesty, with powerful jutting jaw and impressive physique became a superhero, not when he ate spinach, but when he pulled on his trusty chesty bond singlet. Chesty, the superhero, always managed to triumph over the forces of evil, his adventures ranging from fighting with the allies inn WWII to helping Santa deliver presents. While obviously an ad, something in the irreverent and quirky nature of Chesty's adventures appealed to the public and chesty became immensely popular.