The Facebook gaming phenomenon is about to get hotter. I say Facebook gaming is about to get white hot, and Joel partially agrees. His says social gaming will go more mainstream (It's not mainstream now? 7-11 and FarmVille say hello.) and thinks Facebook's ownership of the platform will always pose an issue. I don't agree for two reasons:
- Facebook is already mainstream despite the fact there are not games built on big brands, like, say SpongeBob Squarepants.
- The old gray ladies of the portal days, Yahoo Games, Pogo.com, GameHouse (and Games.com) may have something to say about distribution channels. A big site like these drive a ton of players to a portal-sponsored Facebook game, and that could be protection against Facebook's control. That means small Facebook game developers can try to gain eyeballs via the old channels, and bring a different kind of audience to the party. Now that's hot.