Webinars

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A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.

Featured

The ROI of Social Media Monitoring DETAILS Authors Kevin Martin, Vice President and Principal Analyst, Aberdeen Group Rudi Shumpert, Marketing Web Development, Ariba Summary Marketers are faced with the ongoing pressure and expectation to not only monitor social media, but join in on their customers conversations. With social media becoming a respected and legitimate channel in the industry marketers must monitor, and measure social media ROI. Duration 60 minutes
Keep Your Customers In Tune by Serving Relevance DETAILS Authors Susan Feldman, Research Vice President, Search and Discovery Technologies, IDC Bill Aicher, Director of Web and Marketing, Musicnotes.com Summary The digital marketplace provides marketers with big opportunities to serve customers with a targeted, relevant site experience consistent through all marketing channels. Marketers who can consistently optimize their web pages to give their customers what they are searching for will gain huge increases in site conversion. Duration 60 minutes
11 Tips You Can Use Today to Improve Your SEM Campaigns DETAILS Authors Mike Deckman, Marketing Manager, Vintage Tub & Bath Ben Brutsch, Sen. SEM Manager, Adobe Summary Search engine marketing has progressed a long way over the past 10 years. As more and more dollars are coming online, companies are seeing the quick returns that can be found through SEM. As competition increases, it is becoming more important for search marketers to employ advanced tactics and strategies to effectively spend their ad dollars. This webinar contains 11 advanced strategies that will help you run your business smarter. Duration 60 minutes

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Unlocking Insights with Web Analytics DETAILS Authors Ian Michiels, Practice Leader, Customer Management Technology, Aberdeen Group Jason Thompson, Consultant, Empty Mind Solutions Summary Aberdeen Research recently conducted a study on the web analytics landscape with the purpose of trying to understand what "best-in-class" companies are doing right. Their findings are included in this new webinar about unlocking insight from web analytics. Topics covered include: the analytics marketplace, analysis of paid vs. free solutions, how segmentation helps find greater insight, and a blueprint for success. Download the webinar and research paper today. Duration 60 minutes
When Social Goes Viral DETAILS Authors Francis Lavelle, Director of Analytics, HowStuffWorks Wes Funk, Marketing Programs Director, Omniture Summary Harnessing social media tools and driving the interaction with mainstream advertising is a recent development, and there’s still a lot to learn. Every marketer dreams about the day when they can create a social campaign that becomes a viral sensation, but there is no easy recipe. Marketers can improve the odds of their social campaigns becoming viral by using SEM and web analytics to "prime the pump." Duration 30 minutes
Online Testing 101 DETAILS Authors Andy Mott, Senior Manager, MarketingExperiments Scott Jensen, Director, Interactive Marketing, ExtraSpace Storage Summary The days are gone when marketers make decisions based on a gut feeling. Smart marketers are using testing to replace "I think" with "I know" and are letting their customers decide which campaigns are the most successful based on testing. Join MarketingExperiments and Extra Space Storage experts as they show you how you can use testing to make better business decisions. Duration 60 minutes
Are You Serving the Same Web Content to Everyone?DETAILS Authors Bryan Eisenberg, Founder, FutureNow Sherry Lin, Manager, Web Analytics, Digg Summary Over 75% of online marketers said that they do not serve personalized content to web site visitors. This unfortunately results in irrelevant online experiences for many users. Join Bryan Eisenberg and Sherry Lin from Digg.com as they review how you can use segmentation to better retain and attract different audiences. Duration 60 minutes
Put Cross Channel Behaviors to Work DETAILS Authors Sandy Martin, Senior Manager, Express Programs, Dollar Thrifty Automotive Group Summary Many businesses focus on improving the customer experience on a channel by channel basis. Imagine the results you could achieve if you used cross-channel campaigns to leverage and integrate analytics, recommendations, testing and targeting. This webcast is packed full of real world case studies and best practices that will provide you with tips to increase conversion and revenue. Duration 60 minutes
Email and Social Engagement Best Practices DETAILS Summary In this recording from Omniture Summit 2010, you'll learn how to harness Omniture data to better understand your customers and engage them in a relevant and timely conversation over multiple channels.
Using Testing and Remarketing to Drive Relevance and Increased Email Marketing ROI DETAILS Summary With email near or at the top of everyone’s most effective marketing vehicles, now is an excellent time to examine what strategies will help drive positive conversion rates for your campaign.
Power Your Customer Intelligence with Social CRM
Best Practices for Managing a Global SEO and SEM Program DETAILS Summary Managing and growing SEO and SEM in a company as large and diverse as Adobe is no easy feat. Luckily, technologies and good process can be used to serve corporate, brand, and business unit goals and get the most out of search marketing.
How Can You Make Your Web Site Smarter? Results from the Omniture 2009 Conversion Survey DETAILS Authors Andy Mott, Senior Manager, MarketingExperiments Adam Justis, Sr. Product Marketing Manager, Omniture Blake Brossman, COO & Founder, PetCareRx Summary Online marketers are constantly searching for new ways to make their web sites smarter and increase web site conversions. Join Omniture and Marketing Experiments as they team up to bring marketers survey results on the challenges, effective tactics, and best practices to increase conversions on their web sites. Duration 60 minutes
2009 Search and Email Highlights DETAILS Summary 2009 proved to be a interesting year for marketers. Many marketers were stretched to improve results with constrained time and a limited budget. Some of our most popular webinars at Omniture focused on saving marketers time by using automated tools and smart search engine optimization tactics to deliver relevant user experiences. We have compiled a selection of highlights from these webinars that will help and prepare marketers for 2010. Duration 60 minutes
Smart Marketing for Smart Phones: Measuring Customers, Smart Phones, and App Usage DETAILS Authors Matt Gross, , uLocate Noah Elkin, Senior Analyst, eMarketer Summary Mobile is the most popular and rapidly adopting technology in the world and usage is pervasive in every major global market. As smart phones continue to increase their share of all mobile devices, marketers are increasingly asking questions like, "Should I be investing in mobile applications?", "How do I know if my mobile app is successful?", "Should I even be doing mobile marketing?" This webinar will help you understand the drivers and key opportunities with mobile marketing. Duration 45 minutes
Are You Still Making Keyword Decisions Based on CTR Alone?DETAILS Authors Stefan Tornquist, Research Director, MarketingSherpa Summary Each search marketer has certain challenges that keep him/her from increasing search ROI. Do you struggle with managing large keyword lists? Are you still making decisions based on shallow metrics that occur at the top of the funnel? Do you know which keywords are most profitable? If you struggle with these challenges, this webinar will help you learn best practices to become a better search engine marketer. Industry Retail Duration 45 minutes
How Much is ‘Free’ Costing You? DaveRamsey.com’s 567% ROI With Enterprise Analytics DETAILS Authors John Lovett, Lead Analyst, Jupiter Research Tony Bradshaw, Vice President, DaveRamsey.com Tim Munsell, Lead Web Analyst, DaveRamsey.com Summary Are you struggling to convince your boss of the need for enterprise-grade analytics? Or do you currently have analytics and need to justify your budget? Join Tony Bradshaw (DaveRamsey.com) and John Lovett (Forrester) as they discuss the benefits of using an advanced measurement application and look at the opportunity costs associated with using a free tool. Duration 45 minutes
Suite Marketing is Sweet Marketing: The State of the Online Marketing Suite in 2010 DETAILS Authors Shar VanBoskirk, Vice President, Forrester Faramarz Farhoodi, CIO, MotoSport Summary In June 2009, Omniture commissioned Forrester Consulting to research the current state of online marketing and its measurement. The study evaluated how well marketers were maturing their approach to online marketing. It answered such questions as: What is their approach to online programs? What skills are marketing executives prioritizing now and in five years? What challenges inhibit further advancement? And what technologies, if any, do they rely on to help with online marketing management? Duration 60 minutes
Are You Listening Fast Enough? Using A/B and Multivariate Testing to Accelerate Conversion Improvements DETAILS Authors Flint McGlaughlin, Director, MarketingExperiments Summary Who decides the flow of your Web site? Who decides which content is displayed on key landing pages? If you are like most companies, that decision rests on the hands of a senior marketing executive who, despite years of experience, cannot make the right choice every time. Join testing and optimization expert Flint McGlaughlin as he reviews a systematic approach that can help you actively listen to customers and accelerate Web site improvements. Duration 60 minutes
SEO Measurement 101: A Recipe for Success DETAILS Summary Were you surprised to find that 43% of marketers can't accurately measure the ROI of their SEO? Or do you fall into that category? While many marketers know that they should be focusing some of their marketing dollars on acquiring natural traffic, not all marketers truly understand how to optimize and increase SEO ROI. Duration 45 minutes
Omniture EMEA Webinar Series \| Best practices in online marketing from the Omniture Marketing team DETAILS Authors Stuart Scott, Online Marketing Manager, EMEA, Omniture Neil Morgan, VP Marketing and Channels, Omniture Summary Do you realise that you probably already have all the data you need to target more effective, personalised campaigns to your prospects and web site visitors? Hear directly from the Omniture Marketing team about how to use that data you collect about your visitors to build more targeted campaigns both on and offsite. They will share their own experiences of doing this for their own business. Duration 48 minutes
What is the Value of Social Media? How National Geographic sold 2,500 Subscriptions in One Day DETAILS Authors Sergio Balegno, Senior Analyst, MarketingSherpa Ted McDonald, , National Geographic Brian Watkins, Sr. Social Media Manager, Omniture Summary With the growing wave and popularity of social media many marketers are jumping on the social media band wagon and are now trying to determine whether social media is here to stay as a marketing tactic. Duration 60 minutes
Email Relevance and Inbox Clutter: Why 58% of Consumers Aren't Reading Your Emails DETAILS Authors Stefan Tornquist, Research Director, MarketingSherpa Summary Online marketers are constantly searching for ways to improve acquisition and conversion rates. We invite you to join MarketingSherpa and Dale and Thomas Popcorn as they discuss how providing relevant and timely email content to customers can have a dramatic impact on conversion. Industry Retail Duration 45 minutes

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