SiteCatalyst® Advanced Features & Tools
Learn how to take advantage of real-time reports by gathering information about visitor behavior, identifying specific goals on your site, and measuring those goals to improve marketing efforts.
Course Description
This two-day training helps participants unlock the advanced capabilities of SiteCatalyst™ with in-depth insights into complex Web data analysis and custom reporting techniques. Attendees will also learn how to use real-time reporting to maximize conversions, segment potential customers into specific groups, and uncover hidden information that can improve marketing efforts and increase sales.
Target Audience
This course is designed for experienced SiteCatalyst users.
Objectives
SiteCatalyst Advanced Features & Tools training opens the doors for complex Web data analysis and custom reporting techniques. This course dives deep into the reporting features enabling you to receive custom information on your visitors and customers. SiteCatalyst experts will help you make the most of this powerful tool by providing insight into the following areas:
- Monitoring and measuring marketing efforts
- Maximizing Web site activity
- Understanding and maximizing conversion
- Segmenting visitors
- Tailoring development efforts
- Discovering hidden insights and unique trends
- Exploring advanced data relationship
Topics
The following topics are covered in this course:
- Managing Campaigns and Classifications
- SAINT Data Transferring/Uploading
- Advanced Segment Insight (ASI)
- The VISTA Engine
- Custom Reports through Data Warehouse with Omniture Discover™
- SiteCatalyst Advanced Tools such as Excel Client, A/B Testing, and Multivariate Testing
Course Materials
- SiteCatalyst Training Manual
Prerequisite
- SiteCatalyst User Training
