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Reed Business Information is a leading provider of critical information and marketing solutions to business professionals in targeted industry sectors. Our market-leading properties include more than 80 business-to-business publications, over 55 Web sites, and a range of services, including Web development, custom publishing, research, business lists, and industry events. RBI offers an outstanding compensation package which includes vacation, sick and holiday pay, as well as medical, dental, vision, life insurance, pension and 401K.
In-Stat (www.in-stat.com), a high-tech market research firm, is looking for a marketing professional to head its public relations and marketing communications initiatives. The position, which is both tactical and strategic in nature, will report to In-Stat’s Senior Director of Content Development and will involve the following:
Public Relations:
- Maintain press release schedule and work with marketing team members to ensure creation, approval and distribution.
- Act as main point of contact for members of the press and vendor public relations teams looking to add market research statistics to stories/releases.
- Work with analyst team to actively pitch stories to the press.
- Monitor press coverage using online clipping tool.
- Ensure appropriate analyst exposure on Analyst Relations Web sites.
Marketing Communications:
- Work with analyst team to identify email and Web-based marketing opportunities, create copy, and coordinate with Web marketing manager on creation and execution.
- Identify and procure appropriate mailing lists for email-based campaigns.
Work with Web marketing manager to ensure the In-Stat Web site is up-to-date and that online advertising campaigns are successful.
- Edit copy, coordinate lay out, and distribute sales collateral pieces. Create and update generic sales presentations.
- Promote all In-Stat driven events and Webinars.
- Establish and maintain content and sales partnership opportunities with relevant events, Web sites and industry associations.
- Work with third party vendor to create podcasts for research reports.
Administrative:
- Approve and keep track of all invoices related to research product marketing spending.
- Create and execute on yearly marketing plan.
- Control marketing budget.
Successful candidates will have:
- Bachelors in Business, Marketing, or related field
- 3 - 5 years relevant experience performing tactical PR and MarCom activities (specifically Web and email-based)
- Strong writing skills
- Must be a detail oriented, able to multi-task,and require little supervision
- Working knowledge of Microsoft Office Suite and AdobeCreative Suite
Reed Business Information is committed to workforce diversity. Qualified applicants will receive consideration without regard to age, race, color, religion, sex, sexual orientation or national origin. We invite all applicants to confidentially self-identify when applying. The Company complies with applicable laws governing non-discrimination by state and locale.
 Qualified candidates should send their resume, along with salary requirements to hroakbrook@reedbusiness.com
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| Research Analyst/Data Products |
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We are currently looking for a Research Analyst to join our In-Stat team in Scottsdale, Arizona.
Research Analyst (Data Products)
Identify, collect, organize, and maintain electronic data relating to networking, communication, and other technologies. Work closely with senior staff to coordinate information capture and retrieval across various market segments. The Research Analyst will be responsible for producing quarterly networking equipment data products.
Job Requirements:
- Perform quantitative research activities to support ongoing market research
- Conduct search activities on the Internet and third-party databases
- Knowledge of MS Word and Excel
- Proficiency in using relational databases to perform data entry and generate reports
- Tenacity to seek hard-to-find information
- Understanding of communication and networking terminology
- Contribute to the design and development of future data product deliverables
Qualifications:
- Good problem-solving, analytical, and quantitative skills
- Bachelors Degree in Economics, Business, Information Technology, Marketing,
or related area
Qualified candidates should send their resume, along with salary requirements to hroakbrook@reedbusiness.com |
