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As was predicted more than a year ago...Clear Channel has moved into online radio space in a major major way. I say within a year Internet radio will be a wrap for just about all of us.. reason being, their massive numbers CC brings to the table will do several things..

1-Prevent them from paying the newly implemented massive Sound Exchange/ RIAA fees because they will have cut side deals with all the major labels which will ultimately result in music not connected to a major label not being played and paid on their network...Who knows what those side deals will look like.. Trust me, CC has no intentions of paying that crazy money to small-time labels.


2-If they do wind up paying they will likely be able to do so because they are doing this venture with KATZ they will swoop up all the critical ad dollars that smaller webcasters will need if they wish to stay in business... The argument put forth by Sound exchange and their supporters was for all of us to go out and get advertisement.. Try competing with Katz Media Group. if you don't know about Katz read up on them..
http://www. katz-media. com/

3-The whole Sound Exchange/RIAA line about looking out for the interest of artists which was lapped up by some of within the media reform movement as being a fair thing. Yeah there may have been a few folks who got checks but in the long run this will wind up being the death knoll in what was a thriving alternative to the dreary offerings of regular radio..

This means the majors have sewn up much of the digital sphere.. from satellite to cell phones.


This will ultimately mean that with big giant like CC out the way along with Radio One and CBS who are planning or already have online radio ventures.. Sound exchange will be spending all their waking moments seeking out small webcasters and small businesses to clamp down on and vigorously enforce the law.. This was the ultimate hustle.


Now here's the best part to all this.. payola ain't illegal online.. but that's another story and another can of worms..

oh well this online thing had a good run..

-Davey D-


Here's the article from allaccess. com..
Clear Channel And Katz Launch Online Network

Major advertisers and agencies now have a simple way to plan, purchase and optimize the best of the growing online digital audio audience, spanning AM, FM, syndicated and independent Internet radio.


As ALL ACCESS broke exclusively YESTERDAY (NET NEWS 7/27), CLEAR CHANNEL RADIO and KATZ MEDIA GROUP have announced a new online radio network. Called the KATZ ONLINE NETWORK, the network is the first to incorporate CLEAR CHANNEL and KATZ's 1200 affiliates with independent Internet radio stations with the online and mobile streams of leading AM, FM stations and popular syndicated content.


Immediately, the KATZ ONLINE NETWORK delivers 79 million sessions per month and a unique audience of nearly five million listeners per week, as measured by ANDO MEDIA's WEBCAST METRICS.


"Major advertisers and agencies now have a simple way to plan, purchase and optimize the best of the growing online digital audio audience, spanning AM, FM, syndicated and independent Internet radio," said KATZ 360 SALES Pres. BRIAN BENEDIK. "Whether it's a national platform, a regional plan or a specific geo-targeted campaign, the KATZ ONLINE NETWORK can be customized to any advertiser's audio needs.
"

In addition to audio spots within streams, advertisers can also combine pre-roll audio or video, display or video ads as well as synchronized banners on online media players.


"For the last four years, we have enabled local and national advertisers across recruitment, retail, education, beverages, travel, auto and other categories to reach the highly sought-after at-work audience," said CLEAR CHANNEL RADIO EVP/Head Of Online Music & Radio EVAN HARRISON. "The need for an efficient national solution to reach a wider audience has been clear. With the KATZ ONLINE NETWORK, combined with the diagnostics ANDO offers, we will deliver just that.
"

Online radio listenership as a whole continues to grow rapidly, and now reaches 33 million Americans each week according to ARBITRON and EDISON MEDIA RESEARCH, up from 29 million listeners last year.


The Katz Online Network includes AM And FM Station Streams From:

*CLEAR CHANNEL RADIO
*CUMULUS
*COX RADIO
*EMMIS COMMUNICATIONS
*ENTERCOM
*GREATER MEDIA
*JOURNAL BROADCAST GROUP
*NASSAU BROADCASTING
*SALEM BROADCASTING
*SAGA
*BONNEVILLE

Popular Syndicated Content From Air America And Internet Radio Programming From:

*ENERGY GROUP RADIO (www. i. fm. com)
*CLUB 977 (www. 977music. com)
*ACCURADIO (www. Accuradio. com)
*DIGITALLY IMPORTED (www. DI. fm)
*FINETUNE (www. finetune. com)
*RADIOIO (www. radioio. com)
*SMOOTHJAZZ. COM (www. smoothjazz. com)

"The KATZ ONLINE NETWORK represents the largest and most diverse group of rich media properties in existence today. This, combined with the ability for advertisers and agencies to 'cherry pick' their target demo and deliver their message directly to those people, is a truly unique and exceptional formula for success," said ANDO MEDIA Founder & CTO JORDAN MENDELL.


ANDO currently monitors many of the largest terrestrial broadcasting companies and Internet-only brands, including more than 4000 Internet radio stations, and gives radio programmers immediate audience data, and gives advertisers the advantage of third-party, real-time, server-based audience metrics. ANDO also offers seamless ad insertion, centralized trafficking and invoicing, and comprehensive analytics.


The KATZ ONLINE NETWORK will be sold by a dedicated group of digital audio specialists within KATZ 360 SALES, CLEAR CHANNEL ONLINE MUSIC & RADIO and PREMIERE RADIO NETWORKS.


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