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Audience:
  • 77% male
  • 76% 18-39
  • 39% HHI above $75k
  • 40% IT professionals, developers or engineers
  • 30% managers or above
  • 42% publish their own blog
Traffic:

6,870,000 page views per month

 

Boing Boing attracts more than 2 million unique visitors to its site each month, and has over 500,000 RSS subscribers. And it now offers Boing Boing TV, which was recently highlighted by CNN, and Boing Boing Gadgets. By Comscore's measure, Boing Boing is among the five most-visited blogs on the web. Technorati's list of most influential blogs -- based on how many other sites link to that blog -- puts Boing Boing at #2. According to Google, more than 600,000 other sites link to Boing Boing. Forbes voted Boing Boing "best of the web" among tech blogs, as did BusinessWeek. AdRants, ad exec veteran Steve Hall's blog, posted an article to the effect that if Boing Boing covers your ad campaign, it's gone viral. 2006 Bloggies winner: Best Group Blog and Lifetime Achievement. 2006 Webby Awards nominee. Named 'Best of the Web 2006' by BusinessWeek. In a 2006 article, The New Yorker described Boing Boing as "a technology blog that is read by geeks the world over."

  This site is a member of the following federations:

BoingBoing accepts the below IAB-standard ad sizes. Rates in cost per thousand impressions (CPM):

Rates for the first half of 2008

    Banner Ads:
  • 160×600 ($36.00)
  • 300×250 ($40.00)
  • 728×90 ($36.00)
  • 125×125 ($7.00)
  • Flat Rate Ads:
  • Text ads ($350 a week)

Boing Boing has won numerous Webby and Bloggie awards (including Best Blog), and has been in existence, in one form or another, for more than 15 years.