Journal of Targeting, Measurement and Analysis for Marketing

Subject: Journal of Targeting, Measurement and Analysis for Marketing
Date: Sun, 5 Nov 2000 12:57:03 -0500 (EST)

Journal of Targeting, Measurement and Analysis for Marketing

http://www.henrystewart.com/journals/jt

ISSN: 0967-3237

Journal of Targeting, Measurement and Analysis for Marketing is essential
reading for marketers, consultants, academics, students and researchers
that need to keep in touch with how the world's leading companies and
consultancies target, measure and analyse their marketing mix, above,
below and through the line.

Guided by an eminent international editorial board, the journal publishes
in-depth, peer-reviewed, referenced, articles on traditional and
futuristic elements of the marketing mix and addresses the increasingly
powerful relationship marketing factors of service, quality, and value.

The journal is published quarterly, available by subscription only and, as
of the most recent issue published, subscribers can access the journal
online at no extra cost.

For scheduled content, a list of the Editorial Board and subscription
information, visit www.henrystewart.com/journals/jt

Contact:

Managing Editor: Robert Shaw, Visiting Professor of Marketing, Cranfield
School of Management, UK
Publishing Editor: Alexandra Davies, Henry Stewart Publications,
alex@hspublications.co.uk