China Private Entrepreneurs Rising -- Even In Mao's Hometown
The Wall Street Journal just did an interesting story on growing private entrepreneurship in China, entitled, "China's Entrepreneurs Offer a New Path: Best Hope for Country's Economy May Lie With Private Enterprise, But Inexperience Could Hurt Effort." The article focuses on Broad Ltd., a Changsha (Hunan province) company that manufactures giant cooling systems that do not rely on electricity. The company sells its coolers worldwide. Changsha is perhaps best known as Mao ZeDong's hometown.
Zhang Yue founded Broad in 1988 and he has done so well with it that he owns a helicopter and a jet plane. The WSJ describes Mr. Zhang as "the new face of China:"
Mr. Zhang is the new face of China, where private enterprise was only officially recognized a few years ago. Today, China's entrepreneurs offer a third path between the ailing state enterprises that account for a mere 30% of China's output and the foreign enterprises that account for over half of the country's exports and are increasingly making inroads in the domestic market as well.
If China is to flourish, its best hope lies not in state-owned enterprises, which still rely on government support and subsidized credit, but with a group of entrepreneurs such as Mr. Zhang. This group, which barely existed a decade ago, has had great successes, but they often lack the discipline and experience to build lasting business empires.
The article goes on to distinguish Mr. Zhang from most Chinese private entrepreneurs because his company produces a product, rather than brokers product sales or develops real property:
Unlike Mr. Zhang, 70% of the richest private entrepreneurs in China are property developers, says Morgan Stanley's Mr. [Andy] Xie. Most of those who aren't developers are essentially traders, buying and selling goods and companies. By contrast, Mr. Zhang makes things for which there is demonstrable demand. At the same time, he is an indirect beneficiary of the real-estate boom, because many of his customers are developers.
Most interestingly, Broad's cooling systems cost more than those from Korea and Japan and Broad does not seek to compete on price:
Moreover, while most manufacturing in China is all about economies of scale that result in the lowest price, Mr. Zhang says he doesn't compete by undercutting competitors. He says his products are more expensive than those of competitors in Japan and Korea. The equipment used is world class and imported to his Broad factory from all over the world. Mr. Zhang is also unusual in that he is focused on the long term. By contrast, "most entrepreneurs see investment as detracting from profits," says X.D. Yang, co-head of buyout firm Carlyle Group's investments in Asia. "They only draw up one-year budgets. They don't build their companies to last for years and years."
With energy conservation one of China's top priorities the orders for Broad's "environmentally correct cooling systems" are rolling in.
Mr. Zhang also handles his finances very differently from the typical Chinese entrepreneur:
In a world where capital has never been priced realistically, and, until recently, loans were considered government disbursements rather than debt that had to be repaid, Mr. Zhang is careful about how he seeks financing. "He is the only one I have ever met in China who has not asked me to get him money through Goldman," Mr. [Fred] Hu adds.
Mr. Zhang pays his taxes and refuses to pay bribes, even though that refusal has cost his company certain contracts. The article is not clear whether the contracts Broad missed out on by refusing to pay bribes were domestic or foreign.
I found the statistic that China's state owned entities contribute only 30% to China's GDP interesting. It is always unclear what is meant by a state owned enterprise in China, but the generally accepted definition does not include city owned companies. I recently read an article noting how much more efficient China's private sector is than its state owned sector and how because of this the private sector is growing at a much faster pace. I am often asked why China is not moving faster in privatizing its large state owned enterprises and my stock answer is that it does not need to do so as so many of its state owned enterprises are eminently capable of self destructing. Unless Beijing interferes with private enterprise to slow it down, I see the role and influence of state owned enterprises continuing to shrink under its own weight.
My own law firm's experience bears out what the Wall Street Journal says regarding the general unwillingness of most Chinese companies to think long term. Certainly, we have found this to be true with respect to legal services. All of the Chinese lawyers with whom I have discussed this topic agree that, with very few exceptions, Chinese companies will avoid using lawyers until a crisis necessitates it. This contrasts with the prevalent western view that using lawyers is like changing the oil in your car; one pays for both to avoid the far worse alternative -- having to buy a new engine or facing litigation. As Chinese entrepreneurs gain business experience and as their confidence in the staying power of Chinese capitalism increases, I believe their thinking will become more long term as well.
For more on the rise of capitalism/entrepreneurship in China, check out "China Rising" at Samizdata Blog, which sees Chinese capitalism growing by small steps and "Top Predators," at Blood & Treasure Blog, which summarizes Chinese government policy towards entrepreneurs as not encouraging, not openly promoting, and not being quick to ban.