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Yandex today


Yandex is the largest portal in Russian Internet today, which offers its users key internet services. According to research studies conducted by Gallup Media, FOM and Comcon, Yandex is the largest resource in Russian Internet, based on the audience size and internet penetration.

Among services offered by Yandex are search engine, directory of sites by themes, free e-mail, latest news, and Spam protection system (Spamooborona), free web hosting (Narod), encyclopedia, dictionaries, comparison shopping system (Market) and many more. By 2005, our audience has reached 2,7 M visitors a day and over 17 M a month and continues to grow.

Yandex pays a close attention to working with different regions. In 2004 we opened a regional program called Yandex.Goroda (Yandex Cities), which helps attract internet companies and advertising agencies from all over Russia to cooperate with Yandex.

The Yandex team regularly organizes and hosts out of town seminars. Yandex.Goroda, the Internet index of Russian cities, in a way serves as an indicator of internet development of a given city. All our projects take into consideration the geographical location of our users: the search engine allows the users to limit search requests only to their region, Yandex News shows their regional news and Market first shows offers from the users’ local internet stores.

Moreover, Yandex is interested in increasing the depth and intensity of internet use in Russia. Yandex.WiFi became the largest WiFi network (of free wireless internet access hot spots) in Russia. There are currently over 145 restaurants, cafes, clubs and other service providing organizations in Yandex.WiFi network. The Open Internet Search Cup, created and developed by Yandex, is held annually and helps users appreciate internet as a unique and gigantic informational system.

Yandex serves as a great advertising platform with opportunities for both wide audience coverage and target audience reach.

Yandex LLC, became profitable in November of 2002. In the summer of 2003, the board of directors has made a decision to pay dividends to its shareholders, first dividends ever to be paid in the history of Russian Internet. In 2004, Yandex sales increased to $17M, which was 10 times greater than the company revenues just 2 years earlier, in 2002. The net income of the company in 2004 consisted of $7M. All of Yandex accounting measures have been audited by Deloitte & Touche for the past 5 years.

If you would like to learn more about advertising opportunities on Yandex and to get your advertising campaign started, please e-mail: adv@yandex-team.ru. An English speaking account manager will be happy to assist you.

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