Internet Services
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Internet Services
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Rambler Internet’s main online resource is Rambler.ru (www.rambler.ru), a leading Russian language Internet portal and search engine. It is complemented by a number of other Rambler Media Group owned web properties, including the on-line Russian language newspaper Lenta.ru and several specialized webresources providing health related advice (www.Doktor.ru), parenting information (www.Mama.ru) and computer equipment information (www.Ferra.ru). Index 20 is a full-service advertising agency within the Group and currently handles all spot advertising sales for Rambler Internet web properties both directly and through Intersol-Index 20 LLC. All Rambler Media Group’s Internet traffic is handled by Rambler Telecom, which in addition to providing Internet access for the Group, acts as a third party ISP.
Rambler Internet derives its revenues primarily from banner advertising, sponsored key word searches and e-commerce. Rambler Internet utilizes a proprietary banner system, which can target users by geography and certain social demographic and behavioural characteristics. The banner system can be set to vary the frequency and sequence of advertisements shown to individual users. Rambler Internet is therefore able to offer advertisers various target audience groups for marketing and advertising promotions.
Rambler Internet also has a 25% plus one share stake in, and the option to acquire control of Begun.ru, a leading Russian sponsored search company.
Rambler.ru
Search Engine
Top 100 Rating and Classification
Rambler
News
Web Community Services
Lenta.ru
Other web resources